Celebrating “Design for Strength” at WAD 2025
Belleza Dulce Sdn Bhd was proud to be invited by the PAM Northern Chapter (PAMNC) to participate in the annual World Architecture Day (WAD) 2025, held at the Penang Waterfront Convention Centre (PWCC).
This exclusive, private event brought together registered architects from the PAM Northern Chapter and invited VVIP guests, offering a dynamic platform for meaningful connection and professional exchange.
Under the empowering theme “Design for Strength,” WAD2025 celebrated resilience, innovation, and collaboration in architecture through thought-provoking talks, curated exhibitions, and engaging showcases. The event received an overwhelming response from participants, reflecting the strong enthusiasm within Malaysia’s architectural community.
Belleza Dulce at PAMNC WAD 2025: Showcasing Roofing Excellence
A highlight of our showcase was the Heritage Series, featuring the iconic Marseille tiles and Peranakan V tiles, with designs that capture timeless architectural charm, especially beloved in Penang’s heritage buildings and colonial-style roofs. These tiles not only preserve the beauty of tradition but also provide the strength and durability expected from alternative roofing materials.
We also took this opportunity to launch our latest product: the Planum flat tile from Spain, a sophisticated clay flat roof tile that combines sleek aesthetics with exceptional performance. Backed by a 100-year product warranty, the Planum tiles set a new benchmark for longevity and design excellence in the Malaysia roof industry.
Not to be forgotten, Belleza Dulce also featured our COOLMAX™ Bubble Foil Heat Insulation, a 3-in-1 reflective barrier that enhances thermal comfort and energy efficiency, along with our E-Series (E-legance and E-lite clay flat roof tiles), offering stylish, durable roofing options for both contemporary and modern architectural needs.
Recognized as Silver Sponsor of WAD 2025
Belleza Dulce is honored to be a Silver Sponsor at this year’s PAMNC WAD event. The Certificate of Appreciation was presented by PAM Northern Chapter Chairman, Ar. Ooi Sze Meng (Right in photo), to Adeline Ong (Left in photo), our Sales & Marketing Director in recognition of its support as a Silver Sponsor for the event. This acknowledgment reflects our continuous support for Malaysia’s architecture community and our dedication to advancing premium roof tile solutions that combine artistry, technology, and sustainability.
Building the Future of Roofing in Malaysia
At Belleza Dulce, we believe strong design starts from the top, with a roof that embodies strength, beauty, and endurance. Our participation in WAD2025 reinforces our vision of inspiring architects, developers, and homeowners to choose high quality roof tiles that stand the test of time.
